For example, if you can't tell somebody over the telephone or via email that you'd like, say, a $20,000 advance, it might be worth $3,000 to hire somebody who can. Then again, that depends what success means. Can a user tell what your practice areas are right away? Call a publisher's office and tell the person who answers the phone that you'd like to speak with an acquisitions editor about a book proposal you have. Like VCs, the colleges expect most of their return to come from a few huge success stories - they just don’t know with certainty which students those will be in advance. Not that this means you should expect to be able to get a $20,000 advance. Of the available credentials, the IAAP WAS certification seemed like the one that aligned most closely with my goals as a web developer who also does accessibility (as opposed to a designer, UX researcher or tester).

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I spoke with one former editor who told me how, when a book's appointed delivery date arrived, any manuscript even marginally close to completion was sent to production, regardless of its current state. When people search for a lawyer or attorney, they aren’t browsing casually - they’re looking for experienced legal help they can trust. You want to make sure that you are comfortable with your editor before you sign a contract or agree to work with him or her. Fortunately, finding one is easy, because people in the business of publishing books generally want you to be able to get in touch with them. I also want it to be well beyond "rough draft" form, because it's hard for me to evaluate your writing if you wave away spelling errors, awkward grammatical constructions, and inconsistencies as "things I'll fix later." Similarly, I expect your technical material to be close to flawless.

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