Marketing For Law Firms - The Story
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Keep track of what you spend, make sure you have a peg in the ground on the spend and don’t leave marketing campaigns to run on without daily supervision - especially on Adwords adverts, a badly setup and unmonitored Adwords campaign could easily spend R5000 in a day. Update your website and make sure you have proper call to action items on your pages. If you are going to place an ad in the local community paper every week for 8 weeks, order it up front and make sure everything is done up front, so that there is no chance of it falling by the wayside. SRC:MixSentence, IDs:FA6D331A;F42FD8B5;6F620AFD;4F03F29E;183CDF30;D7418648;8A521820;9E8834C4;1A2158AA;B8DD8A69;AF24C528;19616DB7;2BAF9058;3236B822;9C9F8712;8076E0A7;DBDBB5A9;4BCDBA06;DE757C7F;B7B2D198;6273BD03;8E020393;6B520626;FCA73D64;B5BEBCA6;BACBF0FD;4001EF39;5D966C76;33F4E1AB;1BB88423;7F1F81B4;E175F98C;7B5B1B10;0F354E03;FEAC54EB;09AF566B;99219F16;DE273586;A378FA11;2A917F2D;102124F4;33B69545 Law firms engaged in digital marketing should have and use social media channels. There are 2 types of membership: Full and Associate and those interested can find out more by e-mailing the association. If you are going to use social media and post 3 topics per day to your Facebook page, make sure you continue to do this throughout the campaign. Wherever possible, implement systems to measure your campaigns - for example Google Analytics to see how many people opened a certain webpage on your law firm website - there are also ways to measure your conversions from people taking a certain action.

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